December 21, 2006


:two styles of one of my favorite fonts, hoefler, by type foundry hoefler & frere-jones. (i love their company profiles)!

Steeped in the virtues of classical book typography, Hoefler Text is a comprehensive family of typeface designs which was originally developed for Apple Computer. Hoefler Text was designed with the healthy conceit that such an extensive family of typefaces might anticipate every need of a demanding typographer. It is for this reason that the family includes twenty-seven designs: aside from the three weights with small caps and swashes are a few additions, packed into the alternate fonts, hopefully of service to attentive designers.

*for the beginning typography-obsessed (or anyone wondering how typefaces are designed) a wonderful tri-lingual type lesson is at i<3typeworkshop ... in wonderful hand sketches, mind you -- really brilliant! enjoy!


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